By mid-2020, the country was in full COVID19 lockdown mode. I decided the time was right for a change. I decided to retire from my company, packed up all my belongings in Arizona and fly-fished my way back through Utah, Wyoming and Montana on my way back to where I grew up in “Pure Michigan”. I took plenty of time to think about creating a new lifestyle that I would really enjoy. I wanted to create a new start-up company and build a brand. I’ve been working on this quest including going back to school to get my Cannabis Agriculture and Horticulture degree while at the same time, working on creating a product line that was easy, fun and enjoyable.